Villains are integral to any great narrative. Whether they stand atop a battlefield and glare at your players, or they threaten them directly for a slight imposed, or if they are nothing more than a whisper on the lips of their soldiers in their final moments, your villain matters. But they need to do more than strike an imposing figure – if your characters never meet the villain, why would they care about him? Why would the heroes throw themselves into danger to stand between them and their goals? Why would their name ever pass the player’s lips with a hint of trepidation?
There’s a delicate balance to strike, however. You could have the villain show up, blade (or spellbook) in hand and have him thrash your players in a deadly encounter with the intention being your characters performing a narrow escape – but that’s … risky. Playing through a no-win scenario (or a scenario with an unclear victory objective) often leaves a bad taste in players’ mouths. Once you let them know that the villain has hitpoints, they’ll think they can kill him. And what if the fight goes poorly? How many characters will they lose in the attempt?
Or, even worse, what if they succeed? What if your villain who you’ve spent weeks preparing, whose plans will be the focus of the next several months of sessions, dies at their hands? What if they become the big damn heroes, the ones they’ve been working to become due to a turn of the dice?
But your villain must do something. There must be stakes. In most stories, the heroes need to lose before they can win, but there must be a way for the players to accomplish some kind of victory; otherwise, it won’t incite fear against your villain, but frustration against the whoever’s behind the screen.
So, what do we do? How can we pull off something this delicate?
Defining the Stakes
Number one: clearly define a path to success. If they can’t win in a fight, make it clear from the beginning – cause something that makes it clear they need to flee. Give them villagers to rescue and mooks to fight, don’t throw the villain and his lieutenants at the party. Two, don’t force the villain onto your players. Not yet. Have his stats ready but leave the decision to roll initiative to the players this time. The heroes aren’t even on your villain’s radar yet. Three, take something away from the players – now, I don’t mean steal their magic items or their armor; in fact, don’t try to take anything that has to do with playing their character away. Put a mentor or other NPC that the players have come to trust and love in mortal danger.
As I mentioned in my Beginning the Adventure blog, I like to leave the first few levels of my games very open-ended. I lay seeds all around with various enemies and storylines to pursue, then either pick one the players have become invested in, or one that I’ve wanted to flesh out.
In the game that went on to inspire Ebonskar, I focused on using hobgoblins. The eponymous general approached the game’s starting town, a fixture of the campaign for six or so weeks of play full of fun and loved characters, and he set the town to the torch. The characters woke in the early hours of the night to the scent of smoke and bright flames licking the buildings all around the home they’d come to know. People were screaming, the heat was oppressive, and hobgoblin soldiers (several types of which they had encountered in the early stages of the game) patrolling the streets with bloodied weapons in hand.
This scenario met all my earlier criteria. The objective was immediately clear – one, save as many people as they can and escape the town before it’s death throes take them with it. Two, the general never even acknowledged the party until the end of the event, and by then there was a street covered in burning debris between them and him. Three, the town they’d spent most of the campaign with was reduced to ash, and only the NPCs they managed to save survived.
When morning came and the villagers looked out at the burnt-out husk that had once been their home, the characters had a villain they hated, and they had become heroes to all they had saved. And as they learned what the hobgoblin general was after, they did all they could to stand in his way.
The Visage of Villainy
Another thing to consider is your villain’s appearance. Your players will assume a dozen things from that first glance they get of their foe – what kind of capabilities they might have, the way they might fight, perhaps even some guesses at the kind of things they value or idolize.
From that first look at Ebonskar across the burning field, they saw him bedecked in black plate armor, they saw that nearly featureless ivory mask with its painted lines, and they saw his greatsword, sheathed on his back with no shield in sight. They knew immediately he was an in-your-face swordsman, aggressive and determined to strike his foes down. They’d learned a lot about the usual hobgoblin statblock, which meant the hints were there for how that might be emphasized for a soldier of his station.
If your villain is a more subdued flavor of evil, present the places that disguised devilishness shines through. In my current campaign, an early-game villain was a zealot that had co-opted a benevolent deity’s doctrine for hateful and destructive motives. She looked disdainfully on the nonhuman members of the party – and the players were ecstatic when they finally had the chance to strike her down before she could accomplish her goals.
This is your excuse to steal the spotlight for your villain. The players will have their moments, and they will be all the sweeter with a clear picture in their minds of their foremost opposition. Portraying a villain my players came to truly despise allowed them to latch on to pursuing their defeat both in-and-out of character. There is something to be careful of with that level of investment, however …
Portraying Adversaries Vs. Being Adversarial
As the game master, your role is to control all the bad guys. Sometimes you get to toss in a good guy too, but you’re almost entirely relegated to the forces opposing your heroes. But that doesn’t mean you’re actively working against the party. It’s a collaborative medium, and there’s a delicate balance between challenging the players and battling them.
It’s something that can creep up on the table – you won’t always notice when it’s happening. A quick as-you-go rule of thumb is to remember that while you are trying to play the bad guys as faithfully as you can, you are at the heart of it all rooting for the players to succeed.
Now, I allow the dice their seat at the table unshackled. If I were playing at a physical table with my current game, I’d be rolling in the open. But the players can still hear the excitement in my voice when they throw a wrench into the carefully laid plans of my antagonists. I’m always ready for something crazy to happen that I never expected. I’ve even played into some jokey antagonism when they slay one of the big monsters in a battle or lock it down with a loss-of-control effect to communicate how much I enjoyed their maneuvers to accomplish those ends. My players rise to the challenge time and again, as I set them against harder and harder foes week-to-week.
I will often acknowledge it outside of game when just hanging out with my players, or even allow myself a little slip to say something to the effect of “we’re not out of the woods yet” when the tide is shifting into their favor in a battle. They know I want to see them overcome the deadly opposition I’ve designed, and knowing I’m in their corner while still allowing the dice to have their say allows the relief of every hard fought victory to be something the whole table shares.
For my next post, I’ll be throwing together some tips to ensure you can construct a truly incredible encounter when it does finally come time to face those villains down. Until then, thanks as always for reading. Good luck out there, heroes.
Ben Stovall Blog 
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